Built for Malaysian and Singaporean operating teams

Fix the business leaks that quietly cost you customers.

Start with the gap you can see: local visibility, enquiry follow-up or weak AI and search presence. ONSET proves one focused module before expanding.

Where is the business losing momentum?

Local and micro businesses

From RM199/month

Nearby customers may be finding a competitor first.

Recommended starting point

Local SEO Watchdog (LSW)

Discuss fit
Marketing Lancers Consultancy Sdn BhdSSM 1460628-XPricing in RMManaged onboardingAccount-specific controls

Three recommended ways to start

Choose the resistance level that fits the business now.

These are selected for clear buyer fit, purchase clarity and a sensible range of investment. ONSET does not invent a popularity ranking before a meaningful paid-sales history exists.

For local and micro businesses

Know whether nearby customers can still find you.

Local SEO Watchdog tracks agreed Google Maps locations and keywords, then turns movement into a simple operating signal.

LSW Basic RM199/month | LSW Pro RM499/month

Discuss local visibility

For growing SME teams

Give customer enquiries a consistent path to an answer.

The AI Chat Assistant keeps approved knowledge, lead context and the next team action together across supported chat channels.

Dedicated service: Core RM399/month | Managed RM999/month | Scale RM2,499/month

Discuss customer response

For established brands and enterprise programmes

Build the proof AI and search systems need to understand the brand.

BEACON combines entity analysis, competitive mapping, public proof assets, local trust and movement tracking in a managed visibility engagement.

Audit RM1,500-RM3,000 once | Sprint RM6,500-RM12,000 once | Sprint + Demand RM9,000-RM18,000 once | Retainer RM3,000-RM8,000/month

Scope BEACON

More than a module menu

The visible module sits on a deeper operating layer.

CORTEX collects evidence. Mothership develops commercial intelligence. BEACON turns the insight into a managed market programme. Other modules use the same controls for their own outcomes.

See the complete portfolio

01

CORTEX

The evidence layer

Bounded collectors inspect pages, search signals, performance, reputation, answer-engine readiness and market context.

Supporting infrastructure - included when a purchased service requires it, not sold as a separate subscription.

02

Mothership

The commercial intelligence layer

The ONSET Intelligence Engine turns structured evidence into pitch briefs, proposals and pricing intelligence.

Supporting infrastructure - used inside relevant packages and specialist engagements.

03

BEACON

The market-facing growth layer

A managed programme translates the evidence into public proof, discoverability work, demand capture and movement tracking.

Separate enterprise engagement - audits from RM1,500.

Packages and standalone modules

Bundle the operating layer, or scope one specialist module.

Package rates are monthly. Standalone module rates and enterprise engagements are shown separately in the full service catalogue.

Smallest entry package

Starter

RM299/month

Setup RM499

RM798 due before onboarding. 6-month term; RM2,293 total including setup.

300 usage credits each month

Small teams that want a lighter first rollout before moving into content and reporting.

  • AI Receptionist Lite
  • Knowledge Base Lite
  • Consented enquiry capture through AI Receptionist
  • Monthly social-listening and sentiment digest
Discuss Starter

Recommended for growing teams

Growth

RM799/month

Setup RM999

RM1,798 due before onboarding. 6-month term; RM5,793 total including setup.

1,000 usage credits each month

Growing SMEs that want weekly reporting and a deeper knowledge base without moving into workflow orchestration.

  • AI Receptionist
  • AI Content Assistant
  • Competitor Intelligence
  • Consented enquiry capture through AI Receptionist
  • Weekly and monthly social-listening digests
Discuss Growth

Broader operating package

Pro

RM1,499/month

Setup RM1,999

RM3,498 due before onboarding. 6-month term; RM10,993 total including setup.

3,000 usage credits each month

Operators who need higher volume, daily reporting, and a limited number of pre-approved business workflows.

  • AI Receptionist Pro
  • AI Content Officer
  • Competitor Intelligence
  • Consented enquiry capture through AI Receptionist
  • Social listening, sentiment analysis, and scheduled digests
Discuss Pro

Credits measure ONSET workload, not cash or provider balance. No automatic top-up or overage is charged without written approval.

Compare packages, credits and services

A portfolio still needs boundaries

More capability should not mean less owner control.

Every rollout confirms the module, provider, account owner, approval rule and cost boundary before controlled operation begins.

Review the trust boundary

Account-specific module controls

Purchased services can be configured for one customer account without changing another. Pausing operational use preserves its history and does not silently change signed commercial terms.

Account and module provider keys

Supported AI modules resolve configured account credentials without displaying saved secret values back to the browser.

Human decision boundaries

External, financial, public and sensitive actions follow the review rule agreed for that workflow.

Visible service and provider costs

Provider-cost telemetry is labelled recorded, estimated, or unpriced. It remains separate from customer charges and does not authorise billing.

Illustrative customer voices

How these operating problems sound inside real businesses.

Composite scenarios make the buying problem concrete while ONSET waits for consented customer testimonials.

Illustrative composites. These are not verified customer endorsements or measured results. They will be replaced with consented testimonials when supplied.

Illustrative composite

Most enquiries do not arrive neatly. One customer messages after hours, another calls while the team is on-site, and by the time we reply the job may already be gone. I need a consistent first response and a clear handover, not another inbox.

Mr L · Owner

Home services · Petaling Jaya, Malaysia

Illustrative composite

Saya tak perlukan satu lagi dashboard. I need to know whether nearby patients can still find us, what changed, and what my team should do next without learning SEO jargon.

Puan N · Clinic manager

Primary healthcare · Johor Bahru, Malaysia

Illustrative composite

Our problem is not producing more content. It is making sure search engines and AI systems understand the same facts about the brand, then showing management whether the work is moving anything.

Ms T · Regional marketing lead

Professional services · Singapore

Reginald Chan, co-founder of Marketing Lancers Consultancy Sdn Bhd

Founder-led accountability

Built by an SME operator who understands the work behind the dashboard.

Reginald Chan is co-founder of Marketing Lancers Consultancy Sdn Bhd, the Malaysian company behind ONSET. The platform is shaped around work SMEs recognise: protecting visibility, following up enquiries, coordinating decisions and showing what was done.

commercial market focus
Malaysia + Singapore
starting-point design
SME-first
operating principle
Human-approved

Marketing Lancers Consultancy Sdn Bhd · SSM 1460628-X

Before you decide

The questions that protect you from buying the wrong thing.

  • What is ONSET in plain English?

    ONSET is a small AI back-office team for Malaysian and Singaporean SMEs: customer response, content, reports, lead capture, knowledge base, and approval-controlled workflow support.
  • Which package should I start with?

    Start with the smallest package that covers the first operating outcome. Starter is the narrowest entry, Growth adds content and deeper reporting, and Pro adds a limited number of approved workflows. Growth Pilot is a three-month managed launch route for customers who need tighter onboarding; it is not a fourth product tier.
  • Are CORTEX and Mothership missing from the packages?

    No. CORTEX and Mothership are supporting intelligence infrastructure, not separate subscriptions. ONSET uses the relevant parts behind a purchased package or specialist engagement when the agreed work requires them. Buying a package does not provide unrestricted access to every internal platform tool.
  • How do I buy BEACON?

    BEACON is a separate enterprise visibility engagement, not a hidden package feature. Its audit, sprint, Sprint + Demand, and retainer ranges are published on the services page, and the final scope is agreed before work begins.
  • Are setup fees included?

    No. Each package has a separate setup fee for discovery, account and provider connection, knowledge setup, approval design, configuration, and acceptance testing. The setup fee and first monthly retainer are paid before onboarding starts.
  • How is the setup fee for a standalone service decided?

    The services catalogue shows the standard starting setup for each standalone service. It covers the bounded onboarding needed for that service. If data migration, extra channels, custom integrations, or unusual security work increases the scope, the complete setup price is stated in the written service order before payment.
  • Is there a separate one-month security retainer or deposit?

    No for standard packages. The monthly subscription is the service retainer. At commencement you pay the setup fee plus the first monthly retainer; we do not add a second one-month security deposit.
  • How long is the initial contract?

    Starter, Growth, and Pro have a six-month initial term. Growth Pilot is the lower-commitment three-month managed launch route. Monthly retainers are billed in advance.

Start with the right module, not the loudest feature

Tell us the operating problem. We will map the smallest credible ONSET starting point.

You will see the recommended module, package, provider requirements, approval boundary and proof plan before activation.